The Olympia Star proved to be immensely popular, and soon coined a new term among the Japanese public, "Olympia Machines". This resulted in the Olympia Star, released in 1964 almost immediately after the joint venture was established, and was the start of a long series of future Olympia machines. In this agreement, Sega would handle the manufacturing of the new slot machines, and Taito would manage their sales and marketing. The name was chosen by Taito to capitalize on Tokyo's 1964 Summer Olympics (without any license to do so). Ultimately, the two companies settled on a compromise, and quickly formed a new joint venture, Olympia Co., Ltd., that same year. ![]() hile the exact details of this meeting are unknown, it is speculated that Sega used the fact that the Royal Crown was a clone of their existing Sega Bell to leverage a position in their favor. However, it was soon noticed that Sega Enterprises was almost ready to launch their own identical machine, and an angry Taito met with Sega. Taito's new Royal Crown launched in 1964.
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